CNN
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When former President Donald Trump touched down in Minden, Nevada, on Saturday to campaign for a slate of Republican candidates, he landed in a town of just under 3,500 people – about 0.1% of the state’s population.
It’s a tiny stop for the former President, who rode stronger-than-expected turnout in rural stretches of the country like Minden to the White House in 2016. But it highlights just how important rural counties are to Nevada Republicans such as Senate nominee Adam Laxalt and gubernatorial hopeful Joe Lombardo in the critical midterm elections.
“We believe that rural Nevada is the key to turning our state back,” Laxalt said during a stop late last year in Winnemucca, a mining town of under 8,000 people in northern Humboldt County.
Nevada, which Trump lost twice, represents one of the biggest tests for Democratic power in the 2022 midterms. The party holds all but one statewide office in Nevada, and Democratic presidential nominees have carried the state in every election since 2008, buoyed by the strength of the late Democratic Senate leader Harry Reid’s so-called Reid Machine. But those Democratic margins have been declining and after closures around the coronavirus pandemic dramatically affected Nevada’s tourism-centric economy, Republicans see a strong chance to make gains in the state, hanging their hopes on Lombardo’s bid to unseat Democratic Gov. Steve Sisolak and Laxalt’s challenge to Democratic Sen. Catherine Cortez Masto.
A CNN poll released on Thursday found no clear leader in either race: Laxalt and Lombardo had the support of 48% of likely voters compared with 46% for Cortez Masto and Sisolak.
The same poll was littered with warning signs for Democrats. Forty-four percent of registered Nevada voters said the country would be better off if Republicans are in control of Congress, compared with 35% who said it wouldn’t be. More Republican voters in Nevada said they were extremely motivated to vote – 62% versus 52% for Democrats. And 41% of voters said the economy was the most important issue in the midterms, something Republicans have used to hammer Democrats.
Nevada has been home to one of the most dramatic and politically important urban-rural divides in recent years. And that split could prove even more pivotal in November, given the tightness of the Senate and gubernatorial contests.
Rural voters make up a tiny fraction of Nevada’s electorate, with the state’s major urban centers – Clark County, home to Las Vegas, and Washoe County, home to Reno – making up nearly 90% of Nevada’s population of some 3.1 million. According to a study by Iowa State University, Nevada’s rural population fell from nearly 20% of the state in 1970 to less than 6% in 2010.
The urbanization of Nevada has long allowed Democratic candidates in the state to run on one strategy: Run up the vote total around Las Vegas, win narrowly or at least stay competitive in the Reno area and lose big in rural Nevada. Cortez Masto, the first Latina elected to the Senate, followed this strategy in 2016 when she lost every Nevada county, except Clark, but still won a first term by over 2 points.
In recent years, that strategy paid even greater dividends as Washoe County, the second largest in the state, has tilted toward Democrats. Democratic presidential candidates have carried Washoe County in the last four presidential elections, while Sisolak and the state’s junior senator, Jacky Rosen, both won the county in 2018.
That has put more pressure on Nevada Republicans to not only close the gap in Clark and Washoe counties but to also boost as much turnout as possible in rural areas.
Whether that “rural first” strategy can even lead to wins any more is an open…
Read More: Trump’s visit to small Nevada town highlights importance of rural voters to state Republicans