Trump makes millions from for-profit speech series


SOUTHAVEN, Miss. — On a Saturday morning at an arena outside Memphis, Terri Owens joined the crowd streaming in to see former president Donald Trump.

They lined up according to how much they’d paid.

At the far end of a white entrance tent, near a bus wrapped with a photo of Trump’s head on a muscular, shirtless body, were attendees who paid $55 for a pair of tickets as “citizens,” a general admittance option. At the front, closest to the doors guarded by Secret Service agents, stood a “presidential” tier who shelled out $3,995 each.

Owens, a 53-year-old nurse, bought a pair of VIP tickets for $800. She wasn’t clear on where the money was going — nor did she care.

“I really wanted to do my part in contributing to where he can keep doing what he’s doing, traveling around,” Owens said. “I know he probably doesn’t need financial help by any means, but just to do my part in supporting him because I believe in what he’s doing.”

In fact, the fees aren’t going to Trump’s political action committee, his $100 million war chest. This event was not a Trump rally, where attendance is free.

Instead, it was a for-profit show, more like a rock concert. The proceeds benefit Trump personally as part of a multimillion dollar deal to speak at the events, according to two people familiar with the matter who spoke on the condition of anonymity to discuss private conversations.

The program, the “American Freedom Tour,” is the work of a longtime motivational-speaker promoter with a trail of bankruptcy filings and business disputes across the country. A Trump adviser said very little vetting was done on the organizers.

A spokesman for the tour, Republican media consultant Larry Ward, said the 2020 election inspired the new business venture. “The tour was inspired by a nation of disappointed voters and a love for President Donald J. Trump,” he said. Ward declined to discuss Trump’s financial deal.

Trump’s spokesman, Taylor Budowich, also declined to discuss his fees from the events. He said the former president enjoys supplementing his own rallies with speeches at events organized by other groups, such as the American Freedom Tour, National Rifle Association, Turning Point USA and the Faith and Freedom Coalition. “There is a tremendous demand for President Trump in every corner of the country and he is driven by his love for America to continue leading the MAGA movement into 2022 and beyond by sharing his America First vision in front of massive crowds,” Budowich said.

Former presidents including Bill Clinton, George W. Bush and Barack Obama have often taken paid speaking gigs after leaving office and have been criticized for cashing in on their service. But those fees were generally paid by businesses, not individual fans who may not understand where the money is going. Clinton and Michelle Obama have charged for book talks, with no ambiguity about the use of the proceeds.

“Paid presidential speeches are nothing new. It’s nice work if you can get it,” said Mark K. Updegrove, president of the LBJ Foundation and author of “Second Acts: Presidential Lives And Legacies After The White House.” “The difference here is Trump is doing this under the guise of a political rally. There might be a little deception there.”

It is also common for politicians to offer access to big spenders, though the money usually goes to a campaign — not just a candidate’s pockets. Trump’s moneymaking is especially brazen considering that he is the only modern ex-president to contemplate running for president again.

“You have a person who is effectively running for president who is accumulating financial IOUs,” said Jeffrey A. Engel, director of the Center for Presidential History at Southern Methodist University. “Donald Trump has never cared if his financial dealings appear improper. Trump plays by different rules.”

Indeed, many gathered outside Memphis drew few…



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