The No. 1 global luxury brand in the world, Sotheby’s International Realty, continues to grow its presence in Las Vegas.
Las Vegas Sotheby’s International Realty under the leadership of its president and longtime Las Vegas luxury Realtor, Randy Char, will be moving into new headquarters this fall in the southwest valley along the 215 Beltway. It will occupy over 12,000 square feet at the UnCommons to support its expansion of luxury real estate services in the valley. The firm currently has offices in Lake Las Vegas, Summerlin and Tivoli Village in the west valley.
“We’re excited about building a central campus for Las Vegas Sotheby’s International Realty, and we feel the UnCommons is the perfect location,” Char said. “It’s going to be very progressive architecture and have restaurants and fantastic services. It’s a perfect environment for our employees and clients, alike. The luxury clientele is continuing to come here from all over the world as the city matures. They are progressive in the lifestyle they demand, and we felt this office is a reflection of that. This luxurious office is a sign of the investment and commitment that Sotheby’s has made to Las Vegas.”
Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans about 1,000 offices located in 79 countries worldwide.
In 2020, Synergy Sotheby’s International Realty in Southern Nevada came under new ownership from Thomas Wright and Scott Webber, who collectively have territories in Utah, Colorado, Sierra Nevada, Palm Desert, Sun Valley, Idaho and Las Vegas. They renamed the franchise Las Vegas Sotheby’s International Realty and set the stage for expansion with their investments, including the new office, Char said.
The Las Vegas franchise has about 70 agents and employees.
“We’re building ourselves for growth in the city,” Char said. “A lot of companies are trying to figure out how to get a piece of the luxury market. We feel like ours is the only truly luxury global brand represented in 79 countries and territories with 25,000 agents and 1,000 offices. Global sales for Sotheby’s International Realty hit a record high of $204 billion in 2021, and this group has the largest share of any franchise owner in the company.”
By having a large globally recognized brand, Char said their clients feel that reach is important. Being local is fantastic, but many clients want to know that you have far more influence outside of the city, which Char said is in demand more than ever.
Competition among luxury brokerages is growing, and Char said Las Vegas Sotheby’s International Realty is well-positioned.
The customer expects elevated service, and you can’t do things status quo and expect to deliver the same product in today’s age, Char said. What differentiates you is your service, marketing and brand. There’s been a lot of brand consolidation, and there’s more merit to the bigger global brands.
“Las Vegas Sotheby’s International Realty is disrupting the luxury real estate industry in Las Vegas,” Char said. “From intentional partnerships to a new style of luxury services, our firm is rooted in being different and going beyond the status quo. “Vetted and approved by the iconic Sotheby’s auction house, our new location at UnCommons will allow us to deliver a level of service to our agents and their clients that this community has not seen before.”
Char said luxury is not a price point but a lifestyle. Las Vegas is growing with the arrival of professional sports and continued investment along the Strip and throughout the city. There’s a lot more wealth pouring into the valley as people relocate from California and call Las Vegas home, he said.
“As the city continues to grow, especially with the international travel and conventions picking up, that’s going to attract more activity here and…
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