- EA says generative AI could make it 30% more efficient and boost monetisation by up 20% over 5 years | VGC Video Games Chronicle
- EA CEO: 60 percent of dev processes could be ‘impacted by generative AI’ Game Developer
- EA CEO talks AI, says the usual stuff before the bong rip hits and he starts blabbing about a future where 3 billion people are creating EA’s games with it PC Gamer
- EA Says AI Will Drive Microtransaction Sales, Help Games Get Made Faster; No Comment On Human Impact GameSpot
- EA’s CEO Says 60% Of Development Processes Could Be ‘Positively Impacted’ By AI Insider Gaming
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