Hinted at in 2021, it has now come to pass in 2022: EA Sports and FIFA have consciously uncoupled.
On the surface, the divorce is amicable. There will be one more game together (FIFA 23) and then the two parties will go their separate ways. EA Sports will keep the game, FIFA will keep the name. But what happens next?
EA Sports moved first, announcing the start of the ‘EA Sports FC’ brand, under which its future games will be released. It was also quick to address the question that immediately popped into the mind of every worried gamer: Will it still be able to use real club and player names?
CEO Andrew Wilson’s carefully-written press release makes mention of EA Sports’ many “partners” in the first, second and fifth of its five paragraphs, before pointedly quoting those aforementioned partners named below as they lined up to swear fealty to the brand.
One by one, the Premier League, La Liga in Spain, Germany’s Bundesliga, Europe’s UEFA and South America’s federation CONMEBOL pledged allegiance to EA Sports FC. Message received and understood.
Two hours later, FIFA responded, rather less convincingly.
World football’s governing body announced it had “diversified” its gaming rights, that it had new “non-simulation” games planned for the crucial pre-World Cup finals third quarter of this year and that it was “engaging with publishers, studios and investors on the development of a major new simulation football title for 2024”.
“I can assure you,” FIFA president Gianni Infantino says, “that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans. The FIFA name is the only global, original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26 and so on — the constant is the FIFA name and it will remain forever and remain THE BEST.”
Rarely have so few words offered so very much to unpack.
Let’s start with the “non-simulation games”. And please note it’s “games”, plural.
FIFA said it was “launching a portfolio of new games during 2022 and 2023”.
The phrase “non-simulation” suggests these won’t be either ‘Be the footballer’ games, nor will they take the form of ‘Be the football manager’ games. But what else can you do under the FIFA banner?
Are we talking about a hideously ill-judged Minecraft-style building game, where you have to construct as many stadiums in the desert as you can, while as few migrant workers die as possible? Perhaps it’s more of a management game, where the objective is to ruin a perfectly-fine tournament by introducing the four-groups-of-three second phase that was a disaster at the 1982 finals in Spain. We wait with bated breath.
Infantino’s belief that the mere ownership of the word ‘FIFA’ is a guarantee of success in an ever more sophisticated gaming industry is startling.
This is either empty bombast to placate worried stakeholders or he genuinely believes it, which is terrifying on several levels. If he was president of Ferrari and all the staff left and all the factories burned down and all the blueprints were lost, would he also believe that Ferrari would remain forever and remain the best?
It is unlikely that Infantino knows there is a precedent for this sort of split.
Someone probably should have told him how publisher Eidos broke up with Sports Interactive, the development company behind the Championship Manager series in 2003. Eidos kept the name, Sports Interactive kept the database and match engine — the key components to the game.
It was not an amicable split and resentment simmers to this day.
This was in a time before Facebook and Twitter, and the break-up went unnoticed by many players.
Both parties released their own games and Eidos had the clear advantage of brand recognition. But their Championship Manager 5 was so riddled with bugs that it was nearly unplayable on release. Sports Interactive’s Football Manager 2005 was markedly…
Read More: Comment: Why FIFA’s split with EA Sports could prove to be a hugely expensive