Kristin Juszczyk reveals how Taylor Swift ended up wearing her custom Chiefs coat

Designer Kristin Juszczyk detailed how Taylor Swift came to wear one of her custom Kansas City Chiefs jackets to the team's January 13, 2024 playoff game against the Miami Dolphins, according to E! News. Juszczyk, married to San Francisco 49ers fullback Kyle Juszczyk, said Brittany Mahomes set the collaboration in motion.

"Brittany texted me and she said, 'Hey can you send me a video of Taylor's jacket?'" Juszczyk said, according to E! News. When she asked whether there was a chance both Swift and Mahomes might wear her design to the game, Brittany confirmed they would, which Juszczyk called "such a pinch me moment."

The jacket itself

Both women wore Chiefs-red puffer coats made to withstand cold Missouri game-day temperatures, per E! News. Swift's jacket bore Travis Kelce's name and number, 87, while Mahomes' jacket displayed her husband Patrick Mahomes' number, 15.

What it meant for Juszczyk's career

"She single-handedly catapulted my career. I've been at this for years. When I saw her walk out in that jacket, it just like, brought me to tears," Juszczyk said, per E! News. Following the moment, Juszczyk and the NFL reached a licensing deal allowing her to use the league's team logos in her designs, the outlet reported.

The licensing deal that followed

Within weeks of the viral moment, Juszczyk reached a formal licensing agreement with the NFL allowing her to use team logos in her designs for both men's and women's apparel, according to CBS Sports and Sports Illustrated reporting from late January 2024. Financial terms of the deal were not disclosed. Juszczyk wore an original look bearing the new licensed branding to the 2024 Super Bowl, per CBS Sports' coverage of the agreement.

Juszczyk is married to San Francisco 49ers fullback Kyle Juszczyk, and TMZ's contemporaneous reporting on the licensing deal noted the viral attention translated quickly into a much larger public following, with her Instagram audience growing to more than half a million followers in the weeks after the Swift and Mahomes jackets were photographed at Arrowhead Stadium.

Where the designs came from

Juszczyk's path to the viral moment ran through five seasons of making her own game-day outfits for San Francisco 49ers games, repurposing football jerseys and thrifted NFL pieces into custom looks before the Swift and Mahomes jackets brought her design work national attention, according to Sports Illustrated's reporting on her background. The NFL licensing deal itself was first reported by the sports-business outlet Sportico, per SI's account.

The celebrity attention did not stop with Swift and Mahomes. Sports Illustrated reported that other public figures, including gymnast Simone Biles, NBA player Klay Thompson and actor Taylor Lautner, went on to wear Juszczyk's custom designs in the weeks after the Chiefs jackets went viral.

US In News compiled this archived account from contemporaneous coverage by E! News, with additional detail on the resulting NFL licensing deal drawn from CBS Sports, Sports Illustrated and TMZ's contemporaneous reporting. It restores a story originally published on this site in January 2024; figures are as reported at the time.